Future of Connected Health + Fitness
In today’s world consumers are increasingly looking for (and expecting) ways in which technology can enhance their health and fitness efforts, as well as their overall wellbeing.
Pricing + Targeting = Perceived Value
For the last few years the health and fitness industry has been booming, and new entrants have crowded the marketplace.
Content Marketing & The Power Of Influence
The health and fitness industry has tremendous opportunities for brands looking to communicate effectively and sincerely with their audience.
Is experience marketing a necessity for brand survival?
Recent industry reports have noted how 78% of millennials would rather spend money on a memorable experience or event rather than buy desirable things.
Luxury: A State Of Mind In The Whisky Industry
In todays world, we all have a different perception of what is considered a luxury. As the definitions are increasingly personal, ranging from physical goods or possessions, to a feeling of freedom or time, understanding luxury has become an increasingly complex task for marketers.
The explosion of creativity: the case of Whisky and Gin
Recent industry reports have showcased the recent growth in the British spirits industry.
Nike ‘Dream Crazy’
Nike recently announced NFL star Colin Kaepernick as the face for its latest “Just Do It’ campaign. The advertisement features a black and white close-up of Kaepernicks face with the text “Believe in something. Even if it means sacrificing everything” written at the bottom of the ad.
2018 - Year of the Digital Dog
Paws pruned, teeth sharpened, tail pointed and eyes focussed, DigitalParade is ready for another big year.
Tech (k)now day - 'Women in Tech’
We recently attended the ‘Women in Tech’ networking event celebrating women in STEM,